Privacy Policy

We have organized our website so that you will not be required to identify yourself or reveal any personal information in order to view our website. At times, we may ask you to provide information about yourself or your company in order to better serve you. If you choose to provide this personally identifiable information, we will use it in accordance with this Privacy Statement. We provide this Privacy Statement to answer some of the questions you may have about the types of information we may collect from our web site and what we may do with that information. By entering this web site, you are consenting to the terms of this Privacy Statement. This Privacy Statement only applies to data collected on the Littleford Day web site. Other individual web sites of Littleford Day ("Littleford Day") may have privacy statements tailored specifically for activity on those web sites and the terms of those privacy statements may differ from this Privacy Statement.

Changes to this Privacy Statement
We reserve the right to update this Privacy Statement at any time without notice to you. The most current version of the Privacy Statement can be reviewed by clicking on the "Privacy Policy" hypertext link located at the bottom of the web pages on this web site. Your use of this web site may also be subject to additional terms outlined in the Terms of Use and elsewhere on this web site.

What information do we collect and how do we use it?
We understand that you expect to learn about our company when you visit this web site. Similarly, we hope to learn about your needs as a current or potential customer or shareholder through your visits to this web site.

Personal Information
On some of our web pages you may be able to ask questions and register to receive information. On these pages, we will ask you for the personal information necessary for us to respond to you, (e.g., name, mailing address, electronic mail address, telephone number). If you opt not to provide us with personal information you can still access our web sites; however you may be unable to participate in certain promotions or receive product information offered through Littleford Day's web sites or interactive advertisements.

Aggregate and Statistical Data
Littleford Day may collect certain aggregate data called web log information (such as your web browser, operating system, pages visited, etc.) and use cookies when you visit many of our web pages. For instance, when you visit one of our web sites, our web server will automatically recognize some non-personal information, including but not limited to the date and time you visited our site, the pages you visited, the referrer (the website you came from), the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using (e.g., Windows '95 or Mac OS), and the domain name and address of your Internet service provider (e.g., AOL).

Neither our cookies nor web beacons nor web log information collects any personal information. They do not contain personal information such as your name or email address.

In some cases we may also collect information about you that you voluntarily submit and which is not personal, such as general statistical information like age, gender, household size, zip/postal code, preferences and interests.

Cookies and Web Beacons
When you view one of our web sites or interactive advertisements, we may collect some non personal information about you. The collection of this non personal information is done either through the "cookie" technology or with "web beacons" (also called "single-pixel gif" or "web pings"). Neither our cookies nor web beacons nor web log information collects any personal information.

a) Cookies
When you view one of our web sites or interactive advertisements, we may store some information on your computer. This information will be in the form of a small text file, also called a "cookie". Cookies help us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a web site or advertisement to better match your interests and preferences. Most browsers can be configured not to accept cookies or to indicate when a cookie is being sent. Littleford Day does not collect personal information automatically, but we may combine non personal information collected automatically (e.g., through cookies) with your previously submitted personal information. Our cookies cannot read data off of your hard drive, cannot read cookie files created by other web sites and cannot track any personal information about you. If you erase or reject a cookie, you may still use this web site.

b) Web Beacons
Web beacons are site instrumentation that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are actually opened. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon.

What do we do with this information?
We will use the information that you provide us to better understand your needs and to provide you with better products and services. At the most basic level, we will use information you provide to communicate with you, to update you on our products and services and to personalize our web sites for you. Web logs may be used if necessary to help identify any person attempting to break into or damage our web site. We may share web log information with law enforcement agencies if we believe that we have evidence of a violation of computer security or related laws.

Periodically, we may survey you about your use of products for other market research or to provide you with marketing information we think will be useful to you. Of course, you need not participate in these surveys or accept this marketing information.

Will information be sold to third parties?
We will not, without your permission, sell the information which you give to us to third parties. Occasionally, we may share personal information from you (such as name, mailing addresses and email addresses) with vendors, contractors or partners of Littleford Day in connection with services that these individuals or entities perform for or with Littleford Day. These vendors, contractors or partners are restricted from using this data in any way other than to provide services for Littleford Day, and they may not share or resell this data. The services they provide for Littleford Day include mailing product samples, or contacting the winners of Littleford Day contests.

Littleford Day also reserves the right to share the information to respond to duly authorized information requests of governmental authorities or where required by law.

Links To Other Sites
We may provide you with links to other web sites. Please be aware that we cannot guarantee or vouch for the data collection practices of such other web sites. We encourage you to read the privacy statements for those linked web sites.

Privacy of Children
This web site is not designed for, or directed to, children under the age of 13 and will not knowingly collect personally identifiable information from individuals in this age group. We encourage parents to take an active role in their children's online activities and to talk with their children about disclosing personally identifiable information to web sites.

Referrals
Occasionally, visitors will have the opportunity to forward product sampling opportunities or other information on the web site to friends/relatives or to send messages from our web sites or interactive advertisements to friends/relatives. This personal referral information you provide to facilitate this communication is used on a one-time basis or stored only for analysis purposes, and is not further used by Littleford Day to recontact referred individuals, except in circumstances where we obtain consent from the people you have referred to receive communications from us.

Data Security
Littleford Day is committed to keeping the data you provide us secure and will take reasonable precautions to protect your personal information from loss, misuse or alteration. Vendors, contractors, or partners of Littleford Day who have access to your personal information in connection with providing services for Littleford Day are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Littleford Day. We use secure connections on our web sites to protect credit card information during its transmission.

Accessing Your Information and Contacting Littleford Day
If you have any questions about this Privacy Statement, or if you have submitted or another person has submitted personally identifiable information about you through this web site, and you would like to have that information changed or deleted, please contact:

  • Littleford Day
    7451 Empire Drive
    Florence, KY 41042-2985
    Ph#: (859) 525-7600
    Fax#: (859) 525-1446

VOLUNTARY PARTICIPATION
Our sites allow you to choose to receive or stop receiving communications from us. To request removal from an Littleford Day mailing list, please visit the Subscription page to edit your preferences.

YOUR ACCEPTANCE OF OUR PRIVACY PRACTICES
By using this web site or any other Littleford Day web site or interactive banner ads, you signify your acceptance of this Privacy Statement, and you adhere to the terms and conditions posted on the web site. If you do not agree with any of these terms in, please do not use this site or submit any personal information.

Please check back for updates to this Privacy Statement.

Last Updated: 5/3/2006

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